Advertisement on Environmental Initiatives
Since 2000, the Tokyu Group has been operating an advertising campaign titled “WE DO ECO” in order to raise public awareness of its environmental initiatives.
Through advertisements on public transport and in other media, we have introduced environment-related activities of group member companies, which are arranged according to theme, such as tree-planting and recycling.
The main advertisements
Developing environmentally-sensitive commercial facilities to create a new urban oasis filled with greenery (Tokyu Land Corporation)
Installation of non-electrified automatic doors and other environmentally-friendly facilities in Shibuya Hikarie (Tokyu Department Store Co., Ltd., Tokyu Corporation)
Promotion of food recycling through use of leftover buckwheat noodles and other foodstuffs in compost (Tokyu Gourmet Front)